Strategy
tinyBuild strategy is now primarily focused on organic growth, while it diversifies its games portfolio, geographic presence, and revenue sources to reduce external dependencies
and increase visibility on future revenues.
tinyBuild focuses on three ways to drive organic growth:
1. Leveraging existing partnerships and in-house developers
tinyBuild will continue to increase the quality of the Company’s pipeline, together with successfully commercialising its existing pipeline of 23 games in 2021 and 2022.
It will also continue to accumulate IP by working with developers under its standard partnership agreement, enabling investments to be made to increase IP lifespan and resulting potential financial reward through the franchise and multimedia strategy.
tinyBuild will Invest in acquired studios to develop existing and new IP and continue to seek new partnerships with high-quality development studios across the world. At the same time, it will expand and maintain a symbiotic relationship with streamers and influencers, and remaining at the cutting edge of video games marketing whilst capitalising on the momentum of new and existing social media channels.
2. Franchise model expansion
The Hello Neighbor IP serves as a blueprint for expanding a game into a multi-title franchise.
The franchising model results in longer game lifecycles and monetisation opportunities.
3. Multimedia model expansion
Multimedia licensing has proved to be a successful means of increasing and maintaining audience numbers with the Hello Neighbor franchise.
Multimedia products are also marketing and customer engagement tools whichcan also generate revenue themselves. All existing multimedia projects are low budget relative to the Group’s scale, ensuring that they remain low risk.
4. Acquisitions
Finally, the Company will continue to balance organic investment with M&A to capture opportunities as they arise and to diversify the business. Since 2013, tinyBuild has completed a number of acquisitions, expanding its own-IP portfolio to include Streets of Rogue (June 2021), Rawmen (August 2021) and Deadside (September 2021) among others.
tinyBuild will evaluate larger transactions as it looks to scale the business and diversify further. As an example, in November 2021, tinyBuild acquired US-based Versus Evil, the video game publisher of critically acclaimed titles such as The Banner Saga and Pillars of Ethernity II.